Are you seeing slow or incomplete deliverables from your development teams?: We can work together to get all of your teams thinking with a product-centric mindset, and delivering real value to customers on a regular basis, validating cross-functional collaboration via specific feedback loops on every feature & team.
…product managers & designers handing off work and not understanding its impact?: We can team up to ensure that your teams are working together, all invested in the same outcomes and all learning from the same customer feedback and behavior, creating a feedback loop for great customer impact and team investment.
…developers always complaining about tech debt without any realistic solution in sight?: We can partner to create a technical vision matching your overall product vision, and use that to prioritize a specific, outcome-driven technical roadmap that addresses the biggest pain points of developer productivity.

Approach

I bring a customer-driven mindset to product development and engineering (software & hardware), focusing first and foremost on how successfully your team is delivering actual results to customers that power the engine of the business, in partnership with your go-to-market teams.
I bring only real-world practices that have been used in real businesses to get great results while running on actual budgets — no big-acronym frameworks or slick slide decks without effective methods behind them.
I lead with a people-centered approach because the most sustainable and effective teams are tightly-knit and trusting teams with great leaders and excellent cross-functional relationships. It is these teams who will deliver better products, more quickly, and who will be more responsive to the needs of your customers and the business.

Services

Co-create a unified product vision with your team

Co-create a technical vision with your engineering team

Establish a product-first mindset across your teams

Implement a lightweight product delivery process across your product functions

Build feedback loops into your product & processes

Coach your leaders on writing & delivering large-group communications

Coach your managers on leading career development

Customize a career development framework for your company’s roles

Assess your system architecture & help build a technical roadmap

Implement a product reliability strategy & improvement roadmap

Get in Touch

About the Principal

My name is Bradford Fults and I have over 25 years of experience in large-scale B2C and B2B enterprise organizations, in both software-native and tech-enabled services businesses, and from the smallest teams up to integrated cross-product portfolio delivery teams of 1,000 people.

I bring a sharp eye, effective practices, and proven teaching and change management methods to achieve the lasting change you seek in your business, all the way to the balance sheet. I am an accomplished leader of organizations and a technically-minded engineer, able to quickly assess both people and systems and then to forecast and integrate the capabilities of product & engineering with the rest of the business.